ABM pronounciation guide: Don't let 'em know you're a Sturgis Virgin!

drum roll, please...?

-1-  Pierre, South Dakota's capitol.  Say "pier", like in fishing pier.

-2-  Belle Fourche, rt 85, just north of Sturgis.  "Bell Fooshe", like in douche.

-3-  Lead, few mi north of Deadwood.  "Led" like your daily dose of Zeppelin.

Moral of this lesson?

Remember "pier" as you watch for deer, get the "led" out, and don't be a douche as you blast through Belle Fourche!