HD not afraid to spend bux at bike weeks:

Massive Footprint:

New Harley-Davidson head honcho Keith Waddell has given his blessing to a massive redistribution of bucks aimed toward attracting bikers at various venues.  HD had a an XR-1200 dyno shoot out.  You get on one, your bud on the other, the light tree counts down, and it's off to the races!  What better way to familiarize yourself with the awesomoe power of the XR1200 without having to dodge cages on Lazelle Street?  To lure you into sending your old mill off to Milwaukee for reconditioning/refurbing, they had a few examples of "before" and "after" so you can see how nice and shiny (inside and out) the engine will be after they take it in for a few weeks.

  Brainstorms like this exhibit sell bikes. The biker may not buy a Harley here, but you can bet your a-- that they'll be thinking about something they saw under the tent most of the way home!  A tip of the ABM hat to HD.  While others, like Honda have elected to severely curtail their rally display over the past few years, Harley has decided to say "screw the economy", bikers will always be bikers.  We agree.